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On May 8, 1959,
the dynamic husband and wife team, Mike and Marian Ilitch
opened the first Little Caesars Pizza restaurant in Garden City, Michigan.
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In 1962, the Ilitches sold the
first Little Caesars franchise. |
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In 1969, Little Caesars became
an international chain with the opening of its first restaurant
in Canada, in Waterloo, Ontario. |
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By the end of 1969, Little Caesars
had 65 restaurants and had expanded into Ohio and Indiana. |
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Outstanding value has been the
key to Little Caesars' success, especially with the introduction
of Pizza!Pizza!® in the mid 70's, offering a great value
to consumers. |
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Little Caesars made the "buy
one get one free" concept a marketing mainstay in the fast
food industry with its introduction of Pizza!Pizza! |
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By the end of 1987, Little Caesars
was truly a national chain with restaurants in all 50 states.
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Little Caesars is known for its
many innovations in the fast food industry. It was the first
pizza restaurant to serve pizza in minutes at lunch, to have
a drive-through/carryout window, and to open in a stadium. |
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Little Caesars is a good corporate citizen
in the community, providing jobs and often providing a great
experience for young, first-time employees. |
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Little Caesars is aggressively
pursuing expansion in both the domestic and international marketplace
and can now be found on five continents. |
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Little Caesars philosophy is to
give back to the community by supporting many charities, family
causes, and youth sports. |
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Little Caesars remains a family
owned business that is still headed by its founders. Its franchise
community is made up of hundreds of family business owners.
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A dynamic force in the restaurant
industry for more than four decades, Little Caesars continues
to blaze new trails and to respond to the changing needs of the
marketplace. |
